April 15, 2025
There is some debate over the correct name for this variety, though ‘Geisha’ is more commonly used. Gesha is a town in western Ethiopia and, while the variety was brought to Panama from Costa Rica, it is believed to be Ethiopian in origin. The variety is considered to produce exceptionally aromatic/floral cups, and the demand for it has driven up prices in recent years. It has gained prominence and popularity dramatically since 2004 when one Panamanian farm, Hacienda La Esmeralda, entered a competition with a Geisha lot. The coffee proved so unusual and distinct that it attracted an incredibly high bid of $21/lb at auction. This record bid was beaten in 2006 and 2007, reaching $130/lb – nearly one hundred times more than a commodity-grade coffee. This has since encouraged many producers in Central and South America to plant this variety. (Source: The world atlas of coffee by James Hoffmann)
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